Both billboard advertising and Digital Advertising remain the most common methods of Out of Home (OOH) advertising used by companies to reach consumers in high traffic locations. Though equally visual in nature, they use Firms and technology, offer varying content and allow for different levels of campaign control.

These conventional Digital Advertising comprise printed, static displays installed along freeways, main roads, shopping districts or other high traffic areas. The Firms provide effective, long lasting exposure but also tend to encourage strong local brand awareness in Search Engines.

They are most relevant for companies seeking straight forward messaging on a sustained campaign. Digital Advertising this also called as Digital Out of Home (DOOH) advertising which is based on the huge LED screens or other digital screens to deliver the good contents.

Compared to traditional billboards, the innovative elements like high visibility, high audio and Video Websites enable the digital screens to bring various kinds of advertisements, moving pictures, flying pagers and dealing contents. This is also more flexible as users can change the contents without physically replacing the contents.

Another key distinction is campaign flexibility. Static billboards typically run through one creative over a pre set period but digital outdoor enables campaigns to be tailored to specific times geography demographics or events, increasing relevance. On the visual side, Social Media can be caught by animation, bright colors and content switch. Traditional billboards but could also have larger effects thanks to larger formats and infrequent change.