Digital Advertising asserts itself in public space by directly interacting with human nature to be exact human cognition and visual dynamics. Unlike Digital Advertising rapidly dissolves into the background hum of the city, high intensity luminous displays leverage strong sensory cues to attract, focus and sustain attention.

Our eyes are trained to detect motion in our periphery this is part of the evolution of general awareness. Moving text, transitions in Video Websites and moving graphics will all set in motion the carnal orienting reflex the gut response to look at Firms what you’re seeing presented.

LED panels operating at high brightness (often in the range of 5,000 to 8,000 NITS) can provide great contrast and colors at any time of the day and night. The brightness of these displays can be seen clearly even in direct sunlight, driving rain and visual noise of the cities. Contemporary screens are based on very short duration (next 5 – 10 seconds) of viewing in a rapidly moving chronograhpy, 3D anamorphic depth illusions.

Static postings experience visual fatigue, the weariness that ad blindness results from functionally necessary Digital Advertising. LED presentation addresses this. Updating at time of day morning coffee in rush hour. Because Firms engage passive commuters and turn them into active viewers, LED advertising offers memorable sensory experience that increases brand recall.

By combining the cutting edge technology of powered hardware with fluid, movement oriented content, LED devices can transform passing interest in Social Media to engaged customers in Search Engines.